We are a small digital agency based in Kolkata, operating under the name www.digitalprworld.com. I oversee our digital campaigns, and our founder is Mr. Sekhar Saha (LinkedIn Profile).
We would like to bring to your attention a recent incident where we unwillingly became involved in fraudulent activities that exploited the name of UST Global. While we are actively pursuing legal and related actions, we also feel it’s crucial to alert the UST team about this matter, so that you can remain vigilant.
Furthermore, if it is within your capabilities, we kindly request your assistance in tracking down Abhijit, who is believed to be a part of the same criminal group. Also you can ask srijeet (+91 8590052846, +91 9567505789) to start any investigations.
Approximately two years ago, Sreejith Srinivas became one of our clients when he released a PR through us, and we established a connection with him. About a year ago, around June 2023, he presented a business proposal involving his new entertainment app, “Fairtok.” The proposition was intriguing, prompting us to consider investing in this venture. (Main investor: Marino G, Skype id: live:.cid.464d5612dc87210c).
Initially, Sreejith proposed a percentage share in exchange for an investment of 3 lakhs. However, he subsequently obtained around 45 lakhs approx from us under the name of investments, asserting that his own funds were stuck with the Reserve Bank of India (RBI), supported by numerous documentation pages he shared with us.
As our financial situation deteriorated and we faced bankruptcy, we reluctantly decided to liquidate some of our company stocks. At this juncture, Sreejith introduced the idea of merging with UST Global and advised us to work with Abhijit, who would oversee the process.
The merger process began sometime between January and February 2023. Since then, we have disbursed approximately 45+ lakhs (all from State Bank of India, Entally branch, and Bandhan Bank, CIT Rd branch, Kolkata) for various purposes, including Ministry of Corporate Affairs (MCA) fees, taxes, and banking clearance matters.
They provided us with numerous official documents that appeared genuine, leading us to make these payments. Payments were made to both Abhijit and Sreejith (to his personal, Banalytiq account, and some agents).
Despite ongoing payments and promises, there have been no tangible results in the merger process. After several months, Abhijit introduced us to a new individual named Sony Justin (Skype id: live:.cid.d4e3d54d4ceb69f7), claiming that she would take over the process.
Subsequently, we were informed that the CEO of UST Global, Krishna Sudheendra (using the spoofed address krishna.sudheendras@gmail.com), would personally be overseeing the proceedings. However, the process remains ongoing without any conclusive outcomes, and the individuals involved have continued to extract money from us.
Kolkata, India: A financial dispute involving alleged diversion of funds linked to the Fairtok mobile application ecosystem has surfaced after digital entrepreneur Sekhar Saha, founder of Digital PR World, publicly raised concerns regarding a series of financial transactions connected to individuals associated with the project.
According to documentation shared by the complainant and published on a public information page, the dispute centers around alleged financial transfers that were reportedly routed through accounts associated with Banalytiqs Innovation Private Limited during the course of business collaborations linked to the Fairtok application.
Background of the Business Collaboration
As per the information shared by Sekhar Saha, the business relationship originated during the development, promotion, and expansion of the Fairtok app, a digital platform that was being positioned as part of the growing creator economy and influencer engagement ecosystem.
The initiative reportedly involved collaboration between multiple individuals and stakeholders across technology development, digital marketing, and operational support.
During the initial stages of the project, Saha states that funds were transferred in good faith to support development activities, marketing initiatives, platform operations, and expansion efforts related to the Fairtok platform.
According to the complainant, these financial transfers were made with the understanding that the funds would be used specifically for project execution and operational requirements connected with the platform. However, concerns reportedly emerged when discrepancies were observed in the financial trail and project deliverables.
Allegations of Financial Diversion
The complaint claims that certain transactions were allegedly diverted to accounts connected to Banalytiqs Innovation Private Limited rather than being used for the intended Fairtok project activities.
According to the information shared by the complainant, these transfers were reportedly coordinated through Kasturi Venkatesh, who has been described as a business associate and partner of Sreejith Srinivas, an individual linked to the Fairtok initiative.
Saha alleges that multiple financial transfers were carried out during the collaboration period and were presented as necessary operational expenses related to the platform. However, he claims that further verification of the transactions raised concerns regarding the destination and purpose of the funds. The complainant states that these financial movements have resulted in significant financial losses for his organization.
Individuals Referenced in the Complaint
The documentation also references individuals identified as Sandeesh and Abhijit, who were reportedly involved in communications and operational discussions related to the project ecosystem.
According to the information shared by the complainant, certain communications associated with these individuals have been linked to a business operating in the Ayurvedic products sector, namely Samedha Ayurvedics, whose website contact page is available at samedhaayurvedics.com/contact.
While the precise role of these individuals in the financial transactions remains unclear, the complainant states that they were part of the broader network of individuals associated with the project discussions and operational coordination. The allegations have therefore raised questions regarding the roles and responsibilities of various individuals connected with the initiative.
Public Documentation of the Issue
Sekhar Saha has stated that he decided to publicly document the sequence of events in order to bring transparency to the issue and to provide supporting details related to the alleged financial diversion. The documentation outlining the issue, transaction details, and sequence of events has been published online and can be accessed at: Google Sites – Detailed Fraud Issue.
According to the complainant, the documentation includes information regarding financial transfers, communication exchanges, and the involvement of individuals connected to the project. Saha states that the purpose of publishing the documentation is to ensure that the issue is examined thoroughly and that relevant authorities take note of the alleged financial irregularities.
Financial and Reputational Impact
The complainant has stated that the alleged diversion of funds has caused significant financial losses to his organization and has also affected the credibility of businesses that were initially associated with the project. He claims that the lack of transparency and accountability during the course of the collaboration led to the breakdown of trust between the parties involved. Saha further states that the incident has had broader implications for his organization’s professional commitments and ongoing business relationships.
Call for Investigation
Sekhar Saha has urged relevant authorities, financial regulators, and law enforcement agencies to examine the matter and investigate the financial trail connected with the transactions. He has stated that a detailed investigation into the bank transfers, company records, and financial links between the individuals and entities mentioned in the complaint would help establish the facts surrounding the case.
Industry experts note that disputes involving startup collaborations and digital platform projects often arise due to lack of structured agreements, financial oversight, and clear documentation of responsibilities among partners. However, allegations of financial diversion or misuse of funds, if proven, could have serious legal consequences.
Response from Parties Awaited
As of the time of publication, the individuals named in the complaint have not issued any public response regarding the allegations raised by Sekhar Saha. Similarly, no official statement has been released by Banalytiqs Innovation Private Limited or other entities referenced in the documentation regarding the claims. The matter therefore remains a disputed issue between the parties involved and may require formal legal or investigative proceedings to determine the facts.
Importance of Transparency in Digital Partnerships
The case highlights the growing importance of transparency, due diligence, and documented financial governance in digital startup collaborations. With increasing partnerships across technology development, influencer platforms, and digital marketing ecosystems, experts emphasize the need for stronger contractual frameworks and financial monitoring mechanisms to avoid disputes and protect stakeholder interests. As the digital startup ecosystem continues to evolve, cases such as this underscore the importance of accountability and transparency in collaborative ventures.
The following section represents a structured, comprehensive summary compiled from public complaint files issued by Sekhar Saha (founder of Digital PR World, Kolkata), company registration profiles, and published documentation. These assertions remain under formal investigation; no definitive court verdicts have been finalized as of current 2026 archives.
1. Background of the Parties Involved
Victim Side:
- Sekhar Saha: Founder of Digital PR World (www.digitalprworld.com), a specialized digital marketing and PR agency operating out of Kolkata. The agency was initially engaged in typical PR services and subsequent integration marketing before transitioning into corporate investment discussions.
Main Accused:
- Sreejith Srinivas (Srijith Srinivas): Founder/CEO of Fairtok app, Director of Banalytiq Innovation Private Limited. Stated contact numbers: +91 95675 05789 and +91 85900 52846. Stated base of operations is in the Palakkad/Kozhikode region of Kerala. Stated professional focus centers on machine learning and software systems.
- Abhijit: Stated representative brought in to organize administrative transitions. Contact: +91 90723 91222. Introduced directly as the coordinator managing a structural merger with tech enterprise UST Global.
- Sandeesh / Sujith (Linked to CBA Technologies): Mentioned as communicating stakeholders. Official structures tie Sujith Mohan Kottarappatt to CBA Technologies Private Limited (subsequently restructured), with contact associations mapped to Samedha Ayurvedics locations in Kerala.
Corporate Entities:
- Banalytiq Innovation Private Limited (CIN: U72900KL2020PTC061969): Incorporated on December 13, 2020, with registered operations in Palakkad, Kerala. Registered directors listed as Sreejith Sreenivas (DIN: 08734187) and Vineeth Vijayan. Stated industry focus is IT and software deployment services.
- Fairtok: Promoted as a localized short-video utility built around content creator and influencer ecosystems. Stated profiles exist across Softonic, Crunchbase, YourStory, and social channels. Media write-ups from late 2022 asserted a $2 Million funding seed-round.
2. How the Alleged Scam Unfolded (Timeline)
Based on documentation compiled by the complainant, the operational chronology proceeded through the following phases:
- Initial Contact (≈2022): Business relations commenced after Sreejith Srinivas utilized Digital PR World to publish standard promotional press releases.
- Investment Proposal (Mid-2023): Sreejith Srinivas presented an investment proposal regarding the growth of the Fairtok platform. Initial requests for a small-percentage equity stake (₹3 lakhs) eventually scaled to cumulative requests totaling approximately ₹45 lakhs. Delayed returns were justified with documents claiming funds were blocked under Reserve Bank of India (RBI) administrative procedures.
- Purported Merger & Integration (Jan–Feb 2023 onwards): During structural liquidity crunches at the digital agency, a merger strategy involving multinational firm UST Global was suggested. Abhijit was integrated to coordinate clearances. This phase saw additional disbursements totaling ₹45+ lakhs (escalating cumulative totals to over ₹80 lakhs). Outflows were designated for MCA filing taxes, clearance administrative duties, and transaction-related processing fees.
- Financial Routing Paths: Transaction wires were routed through State Bank of India (Entally branch, Kolkata) and Bandhan Bank (CIT Road branch, Kolkata) and sent directly to Sreejith Srinivas (personal and Banalytiq Innovation accounts), Abhijit, and secondary agents.
- Deceptive Executive Channels: Abhijit eventually redirected communications to an affiliate persona labeled Sony Justin. To maintain validity, unofficial spoof accounts resembling UST Global CEO Krishna Sudheendra (using the spoofed address
krishna.sudheendras@gmail.com) were introduced. No integration structure or capital recovery occurred.
3. Key Evidence Published by the Victim
- Primary Case Repository: Complainant Sekhar Saha has published full timelines and ledger structures at: Google Sites Detailed Case File.
- Financial Ledgers: Transaction records detailing capital wires routed directly to accounts linked with Banalytiq Innovation Private Limited.
- Affiliates: Communication documentation tracking connections to Kasturi Venkatesh, alongside messaging histories tied to Samedha Ayurvedics systems.
4. Public Promotion vs. Reality
The systematic promotion of Fairtok played a central role in validating the legitimacy of the operation:
- Funded Identity: Media statements from late 2022 asserted a $2 Million capital injection, projecting robust financial status.
- Directory Listings: Ongoing promotional profiles across Softonic, YourStory, Crunchbase, and active Instagram platforms (@fairtokapp) created an appearance of a verified operational startup.
- Discrepancies: Product operational metrics, support structures, and corporate capital filings differed from the public profiles presented to investors.
5. Current Case Status (As of 2026)
- Public Warnings: Structured databases, directory sites, and social releases have been deployed to raise warning alerts across the corporate landscape.
- Rebuttals: No public statements, defenses, or counter-claims have been posted by Sreejith Srinivas, Abhijit, or corporate representatives of Banalytiq.
- Legal Steps: Administrative actions, cyber oversight queries, and formal filings are reported to have been initiated by the affected party.
6. Red Flags Highlighted in the Case
- Integration strategies utilizing reputable enterprise corporate names (UST Global) without structural verification or official enterprise emails.
- Continuous demands for processing, clearing, MCA, and transactional tax fees to unlock pending funds.
- Routing transaction funds meant for app development directly into accounts of unrelated early-stage firms (Banalytiq).
- Regular hand-offs between newly introduced operational personas and unofficial Gmail coordinates.
- Lack of clear separation between personal corporate directors and corporate escrow accounts.